Worldphone, a US-based global smartphone company has launched two Silicon Valley-designed smartphones – Obi Worldphone SF1 and SJ1.5, in Nigeria.
The smartphones were launched at a private cocktail event at the prestigious Villa Medici, Victoria Island, Lagos on December 17, 2015 and had bloggers, entertainers and media personalities in attendance.
The smartphones, designed by San Francisco-based design studio Ammunition, are set apart by iconic industrial design. They are both loaded with Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience.
The smartphones are expected to appeal to the young, old and aspiring tech-savvy population in Nigeria
as they integrate design with high-end technology from Qualcomm, Dolby, Sony, Corning Inc., Google, MediaTek, Japan Display Inc., and Samsung to deliver a powerful performance.
“Obi Worldphone offers a great proposition for tech-savvy consumers in Nigeria, who want to experience the best technology available in the smartphone market. We have worked with Robert Brunner and his team at Ammunition to combine the best in class technology in Obi smartphones to deliver unique and exciting experiences for the user,”Obi Worldphone co-founder, John Sculley said in a press release made available toTechLoy.
He added, “Our goal is to use Obi devices to cater to an underserved section of the highly commoditized smartphone market through premium design and functionality.”
With the launch, Obi Worldphone aims to occupy a niche segment in Nigeria by being the first to bridge the gap between premium-design high-priced smartphones and generic low-price smartphones with its new range.
The SF-1 (SF stands for San Francisco) and SJ1.5 would be going head-to-head with other premium smartphones from manufacturers such as Tecno, Infinix, itel and InnJoo in Nigeria, a country that saw year-on-year smartphone shipments grow by 135% in the first quarter of 2015.
2014-founded and San Francisco-headquartered Obi Worldphone manufactures smartphones that integrates elegant industrial design with high-end technology. It has offices in Dubai, Miami, London, Singapore, Shenzhen and New Delhi.
So what do guys think? Do you think this new phone has any chance of survival in the already saturated Nigerian smart phone market? Let's hear your views about this.
No comments:
Post a Comment