Apple buying anything means it’s going take that thing to the next level. In the case of Shazam there is huge potential that’s yet to be realised. Primarily Shazam is currently used to recognise music, TV shows, films and adverts from sound alone, but this could be extended massively.
One initial use would be to copy what the Google Pixel 2 does. This constantly listens out for music so you can see what’s playing near you with a glance at the home screen - no need to dive into apps or tap icons.
Another change to Shazam could appear in the form of a new way to listen to recognised music. Currently the Shazam app lets you pick your music streaming platform of choice to hear the song that was recognised. Apple may change that to make it exclusive to those who have Apple Music.
Future-gazing, there is even the chance this could be used to listen to the smarthome to let it automate better. Imagine your microphone toting home gadgets hearing the dog bark and turning on the lights to scare off a burglar, or hearing the baby cry and turning down the TV and flipping on the hall light for you.
For now we’ll have to wait and see as the deal has only just been made public. The official statement reads: "Apple Music and Shazam are a natural fit, sharing our passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement."
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